THE METHOD
VERBO · VOCO · VISUAL
Caluh works through a method I call Verbo · Voco · Visual making sure what a brand believes, how it speaks and how it looks all tell one story.
VERBO: what it believes
Purpose, positioning and point of view, defined before anything is designed.
VOCO: how it speaks
Voice, tone and the feeling the words carry - the brand's personality.
VISUAL: how it's seen
Identity, imagery and art direction that make meaning instantly recognisable.
SELECTED WORK
A few brands I've loved building
A look at recent identities - each one built to feel unmistakably like itself.
SERVICES
The ways to work together
Whether you're starting fresh or finally making it look the way it feels, there's a way in.
Social Media Design
A coherent visual system for your brand's presence - so you show up recognisable everywhere.
Social visual system
Feed & stories templates
Highlight covers
Applied type hierarchy
Short usage guide
ABOUT ME
Hi, I'm Ana - the designer behind Caluh.
Nine years into design, I started Caluh to do branding the way I always believed it should be done: less decoration, more translation. I work with a small number of clients at a time, turning what a brand truly is into something people instantly recognise and trust. Fully remote, deeply involved, and always a little obsessed with getting it right.
9+ years in branding
Strategy, identity and design for brands
Master's in Design
Where the method was born
A global, remote practice
Working async across time zones
FAQ
Good questions
Find answers to the most common questions about our work.
How do the online meetings work?
Everything happens over video, from our first alignment to the final handover - and it works beautifully. You don't need to be in the same city (or country) as me for us to build something carefully made, together.
How long does a project take?
Do you work with any kind of business?
How do we get started?
Do you offer payment plans?
CONTACT
Let's build something that feels like you.
Got a project in mind, or just a question? I'd love to hear from you - I read every message myself.